E-Commerce Study By Greenfield Online - iMarketing news, Kenneth Hein

59% of online shoppers said they would purchase in the future. 
67% said that advertisements with a free offer were more likely to bring 
them to an online site. 

47% said discount prices.
43% said contests.
39% said brand names. 

The top three reasons respondents shop online: 

60% to save time.
47% to avoid the crowds.
46% to find the lowest price. 

51% said shipping charges were a big obstacle to shopping online. 
43% prefer merchants who have an offline and online presence. 
The top five items purchased were:

26% were books.
24% were CD's.
18% were software.
14% health/fitness and beauty.
14% clothing.

 

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