Research Statistics on
Junk Mail and Viruses
Background Info on SPAM and Viruses
Industry News
iMarketing News: Letters to Editor
"The people who send unsolicited commercial spam are stealing from companies like mine. A good amount of bandwidth my company pays for is consumed by spam. Employee work time is consumed by sifting through unwanted spam messages. My time as the network administrator is used to battle to get our email addresses taken off these spam lists." -- Eric Schulbach, CIP Network Administrator, Spokane Hardware Supply
Future Spending on Email Marketing
By 2004, Forrester Research predicts, spending on email marketing will reach $4.8 billion. About $3.2 billion of that will be customer-retention efforts, with the remainder paid to outsourcers helping marketers acquire new customers.
By 2005, Jupiter Research forecasts, spending on email marketing will reach $7.3 billion, up from $164 million in 1999. Jupiter, too, sees the bulk of this spending going toward customer retention.
Internet Growth
Another 35.2 million people worldwide will gain access to the Internet this year, according to a study released Wednesday, bringing the total number of active Internet users to 130.6 million.
The report, issued by eMarketer, a New York-based company that specializes in online business, said the number of active Internet users will climb to 350 million by the year 2003. That would be a 267 percent increase from the 95.4 million people using the Internet at the end of 1998.
The study, titled eGlobal Report, aggregates research data from hundreds of different sources, including Forrester Research, Intelliquest, Jupiter Communications, Dataquest, Datamonitor, Cyber Dialogue, and IDC, as well as many international research company.
A snippet of findings from the 212-page report:
- North America lost majority share of the world's Internet user population in the first quarter of 1999 as total users in the rest of the world surpassed the North Americans.
- Worldwide e-commerce revenues will grow from $98.4 billion in 1999 to $1.2 trillion by 2003, and the United States will continue to enjoy a majority share of every e-commercedollar.
- After the United States, Germany has the second-highest level of e-commerce revenue in the world, $1.5 billion in 1998 and $4.4 billion projected for 1999. The United Kingdom follows, with $1.49 billion in 1998 and $3.7 billion in 1999.
- The number of people online in South America will rise from 4.1 million in 1999 to 26.6 million in 2002, an increase of 550 percent.
- More than 75 percent of the world's websites are in English.
"The growth in new Internet users, particularly in regions like Europe and Asia, has been phenomenal," Geoffrey Ramsey, chief statistician at eMarketer, said in a news release. "Yet the millions of active Net users today represent only 2.2 percent of the world's total population of 5.9 billion."
The company said the report provides information on Internet use in every country.
Industry Survey Results
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