Women On The Internet Young women on the Internet. DM NEWS.com - Aug 10, 2000. Women online - iMarketing news - July 24, 2000. Danny Flamberg. Study commissioned by women.com, Procter & Gambel, Harris Interactive.

Young women on the Internet. DM NEWS.com - Aug 10, 2000


50.4% of total US web audience was comprised of women and girls.
Total number of women internet users grew 39% this past year. 
The number of girls between ages 12-17 jumped 125% in the past year. 


Women online - iMarketing news - July 24, 2000 - Danny Flamberg
Study commissioned by women.com, Procter & Gambel, Harris Interactive.


75% of family finances are controlled by women. 
80% of family purchase decisions are controlled by women. 
46% of American women have internet access. 
26 million women log onto the internet everyday. Two thirds of them log on more 
than once a day. 
Over 50% log on from home. 
Women are online roughly 7 hours per week. 
42% of women online have been on the net for three or more years. 
In the past 6 months 9-11 million logged on for the first time. 
The highest concentration of women online is in the San Francisco/Silicon 
Valley area.
21 Million women have bought something online. 
On any given day 14 million make a purchase while another 13 million 
are researching a future purchase.
93% of women research a future purchase.
85% of women buy online.
67% of women said the internet was the most important source for shopping
information.


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